This Startup Has Created a Plant-Primarily based Chip That Virtually Tastes Like Bacon

PigOut is manufactured from mushrooms, and its creator labored at Past Meat and Simply.

March
14, 2019

2 min learn

A startup has created a chip that tastes very very similar to bacon however is constituted of mushrooms, and it’ll quickly be on the cabinets of Entire Meals, Sprouts, Wegmans, Kroger and different retailers.

Excellent Meals — based by Dave Anderson, who helped develop merchandise at Past Meat and Simply, and Invoice Glaser, a serial entrepreneur — has secured distribution with UNFI for the product, PigOut. The corporate has raised greater than $four million and is backed by large names similar to James Altucher, Cesar Millan, Jesse Itzler, Emily Deschanel and Alan Cumming.

“We’re proper on the convergence of two actually sturdy developments — plant-based meals and better-for-you snacks,” Glaser stated. “Our mission is to make it simple for anybody to eat plant-based meals, and we noticed the flavour of bacon as being extraordinarily in style. We wished to personal a class and are available out with one thing that was actually distinctive and progressive.”

Associated: Plant-Primarily based Egg From Simply to Quickly Be Accessible Nationwide in Entire Meals

Picture Credit score: Courtesy of Excellent Meals

PigOut is constituted of king oyster mushroom utilizing a proprietary course of to scale back fats, as mushrooms soak up liquids similar to oil, Glaser stated. The corporate is at the moment in search of a patent on the method, and Glaser stated it plans to license it to different chip makers, because it additionally works with potatoes.

Excellent Meals additionally plans to introduce different pork-like merchandise, together with plant-based bacon strips and pork rinds. It additionally needs to broaden to different proteins, similar to hen and beef.

“We see PigOut not as because the entirety of our enterprise, however a gateway to actually set up our model after which introduce different merchandise after that,” Glaser stated.

The workers of Entrepreneur loved a pattern bag of PigOut supplied by the corporate, with some saying it tasted like a greater model of Bacos. We additionally have been charmed by PigOut’s cute pig mascot, who does not have a reputation but. Glaser stated the corporate plans to carry a contest and take ideas from followers for a reputation.

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