Small and medium companies (SMBs) have a popularity for being succesful and devoted, two sentiments my group and I’ve positively discovered to be true. However we had some questions on just a few of the opposite descriptors we’ve heard — and due to knowledge from the newest Small and Medium Enterprise Tendencies Report by Salesforce Analysis, we will formally clear up a few of these rumors. Listed below are three frequent misconceptions about small companies, together with the data-backed fact.
MYTH: Small companies don’t have the price range for best-in-class know-how
REALITY: Small companies are keen to spend the cash if the software program delivers worth. Certain, small companies and startups need to preserve an eagle eye on their budgets, however in addition they perceive that an funding in high quality know-how can ship vital time financial savings.
Analysis reveals that rising SMBs are particularly centered on plans for business-scaling know-how like CRM and monetary software program — and that value is definitely much less vital to them than discovering software program that’s simple to make use of and from a dependable vendor.
MYTH: The principle cause small enterprise house owners began an organization is to earn cash
REALITY: Whereas cash could be a issue, in fact, knowledge present that the majority small enterprise founders (55%) truly began their companies as a result of they needed to be their very own boss and/or have a extra versatile work schedule. As a bunch, founders and entrepreneurs are typically idealists with motivations that transcend making a revenue — leaving cash because the icing, not the cake.
This breaks additional between generations: Knowledge reveals that the youthful millennials usually tend to pursue passions above all else.
MYTH: Small companies aren’t prepared for superior know-how
REALITY: Not true! An increasing number of small companies are realizing the advantages of superior know-how like synthetic intelligence (AI) — and lots of savvy small companies are already utilizing issues like chatbots, automation, and predictive forecasting to attach with prospects and develop.
Whereas knowledge reveals solely eight% of all small companies at the moment use AI, a whopping 46% of small enterprise leaders consider their companies are prepared for AI — and 32% have already got plans to implement. Superior know-how? Convey it on.
Able to debunk extra myths about small companies? Take a look at Salesforce Analysis’s full Small and Medium Enterprise Tendencies Report back to get the newest knowledge.
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